Which aspect does TOTAL quality management prioritize?

Total Quality Management (TQM) prioritizes continuous improvement as a fundamental aspect of its philosophy. This approach is centered around the idea that organizations should constantly seek to enhance their processes, products, and services through iterative advancements and a commitment to quality at every level of the organization.

Continuous improvement involves not only identifying areas that require enhancement but also fostering a culture that encourages all employees to contribute to this goal. Various tools and methodologies, such as Plan-Do-Check-Act (PDCA), are often implemented in TQM practices to facilitate systematic and incremental improvements over time.

Through this commitment to quality and the ongoing refinement of processes, organizations can not only meet but exceed customer expectations, leading to greater customer satisfaction and loyalty. This overarching strategy ultimately contributes to the organization's long-term success and competitiveness in the market.