What type of production does a mass customization strategy focus on?

A mass customization strategy focuses on rapid, low-cost production tailored to meet individual customer needs. This approach allows companies to produce goods that are customizable without significantly increasing costs or production time. It combines elements of mass production with customization, enabling businesses to offer a wide variety of options while maintaining efficiency.

This strategy is particularly valuable in industries where consumer preferences are diverse, as it allows for the delivery of unique products to different customers. The emphasis is on producing items quickly and economically while accommodating specific variations requested by consumers.

In contrast, the other production types like high volume with low variety or traditional assembly lines lack the inherent flexibility that mass customization provides. They focus more on standardization rather than catering to individual preferences, which is contrary to the essence of a mass customization strategy.