What is the primary focus of distribution management in supply chains?

The primary focus of distribution management in supply chains is the outbound flow of products. This area involves the processes that ensure finished goods are delivered to customers effectively and efficiently. Distribution management encompasses activities such as order fulfillment, warehousing, inventory management, transportation planning, and logistics operations.

Effective outbound distribution management is crucial because it directly impacts customer satisfaction. Ensuring that products are available where and when customers need them requires a well-planned distribution strategy that balances speed, cost, and service quality. The timely delivery of products is a key element of supply chain management, particularly in competitive markets where consumer expectations for quick fulfillment are high.

In contrast, while the inbound flow of products, the storage of raw materials, and the transportation of employees are important aspects of supply chain functioning, they do not pertain directly to the distribution of finished goods to customers. Therefore, they do not capture the essence and primary focus of distribution management.